Jordyn Woods has spent much of her adult life in the public eye, but her story has changed considerably since she first became widely known as Kylie Jenner’s close friend. Today, Jordyn Woods is a model, entrepreneur, television personality, fashion designer, and recording artist who has developed a career independent of the Kardashian-Jenner family.
Her journey has included modeling, reality television, fashion businesses, music, a highly publicized celebrity controversy, and a long-term relationship with NBA star Karl-Anthony Towns. In August 2026, her personal life reached another milestone when she married Towns in Malibu. Her evolution from celebrity best friend to business owner shows how Woods has reshaped her public identity over the years.
Who Is Jordyn Woods and How Did She Become Famous?
Jordyn Woods initially gained attention through modeling and social media. Early in her career, she worked in the curve-modeling space and became associated with conversations about body confidence and more inclusive representation in fashion. Instead of fitting into the narrow beauty standards that had traditionally dominated modeling, Woods openly supported the idea that women with different body types deserved greater visibility.
Her profile grew dramatically because of her friendship with Kylie Jenner. Woods regularly appeared in Jenner’s social media content and became part of the Kardashian-Jenner social circle. She was featured prominently on the 2017 reality series Life of Kylie, which gave viewers a closer look at Jenner’s personal life and friendships. The exposure introduced Woods to a global audience and helped turn her into a recognizable reality-TV and social-media personality.
Woods also developed interests outside reality television. She pursued fashion collaborations, fitness projects, acting opportunities, and brand partnerships. Over time, those projects became increasingly important as she worked to establish a public identity that did not depend entirely on her connection to Jenner.
What Happened Between Jordyn Woods and Kylie Jenner?
Jordyn Woods and Kylie Jenner were once extremely close. Their friendship was frequently shown on television and social media, and Woods was widely regarded as one of Jenner’s closest confidantes. That relationship changed dramatically in February 2019 after Woods became involved in a controversy concerning Tristan Thompson, who was connected romantically to Khloé Kardashian at the time.
Woods later addressed the incident during an appearance on Red Table Talk. She said Thompson kissed her as she was leaving a gathering at his home. Woods denied having sex with him or maintaining a secret relationship, while acknowledging that she should not have placed herself in that situation and that she had not initially handled the aftermath properly. The incident caused a highly publicized break between Woods and the Kardashian-Jenner family.
For several years, Woods and Jenner were rarely seen publicly together. That changed in 2023 when they were photographed spending time together again. Subsequent reports suggested they had begun rebuilding their friendship privately. Their reconciliation became even more visible when Jenner reacted positively to Woods’ engagement to Karl-Anthony Towns and later attended the couple’s 2026 wedding.
The renewed friendship shows that the relationship did not remain permanently defined by the 2019 controversy. However, Woods’ years away from the Kardashian-Jenner circle were also important professionally because they pushed her public image toward her own businesses, projects, and personal achievements.
Jordyn Woods’ Career, Businesses, and Music
After the controversy, Woods expanded her career across fashion, television, wellness, and entrepreneurship. She previously launched the activewear project SECNDNTURE and explored fitness through FRSTPLACE. Exercise and wellness became recurring themes in interviews, particularly when Woods discussed coping with grief following the death of her father.
Her most prominent current fashion venture is Woods by Jordyn, which launched in 2023. The brand has sold products including clothing, handbags, jewelry, footwear, and accessories. Rather than functioning only as a celebrity merchandise label, the company has become a central part of Woods’ entrepreneurial identity and her work as a creative director.
Woods has also experimented with entertainment beyond reality television. In 2020, she competed as the Kangaroo on The Masked Singer, surprising viewers who were unfamiliar with her singing ability. She also appeared in grown-ish, adding acting to her growing list of entertainment projects.
Music later became another area of focus. In October 2024, Woods released her debut single, “Be With You.” Billboard reported on the release, marking her official move into recording music. Karl-Anthony Towns appeared in the song’s music video, and Woods said the track was inspired by their relationship.
Her career path illustrates an important shift. While celebrity relationships initially generated most of her visibility, Woods has increasingly used that audience to support businesses and creative ventures under her own name.
Jordyn Woods and Karl-Anthony Towns
Jordyn Woods and NBA star Karl-Anthony Towns began dating in 2020 after previously knowing each other as friends. Woods has said that friendship created a strong foundation for their romantic relationship. The two also connected through their experiences of losing a parent. Woods lost her father to cancer, while Towns’ mother, Jacqueline, died in 2020 after becoming ill with COVID-19.
Their relationship became increasingly public over the following years. They regularly supported each other’s careers, attended events together, and appeared in each other’s social media posts. Towns also became involved in Woods’ creative work, including appearing in her debut music video.
After approximately five years together, the couple announced their engagement on Christmas Day 2025. Towns proposed in New York City, and the engagement ring reportedly included personal details connected to both families.
Their relationship entered a new chapter on August 15, 2026, when Jordyn Woods and Karl-Anthony Towns married in Malibu, California. The oceanfront wedding reportedly included celebrities from entertainment, fashion, and sports. Kylie Jenner was among the guests, making her attendance particularly notable given the history between Woods and the Kardashian-Jenner family.
What Is Jordyn Woods Doing Now in 2026?
In 2026, Jordyn Woods is focused heavily on her fashion business and broader personal brand. Woods by Jordyn has continued to attract attention, particularly through products she has worn publicly while attending New York Knicks games to support Towns. One handbag became associated by fans with the Knicks’ winning performances, creating an unexpected viral marketing moment for the brand.
Woods has also maintained a significant social-media audience, where she promotes fashion, beauty, lifestyle content, business projects, and personal moments. Her online presence remains an important part of her commercial reach, but her career now includes more direct ownership than in the early years when sponsorships and reality-TV appearances accounted for much of her visibility.
Her 2026 marriage has naturally generated renewed interest in her personal life, yet her professional trajectory remains equally relevant. She has built projects in fashion, wellness, television, and music while continuing to develop Woods by Jordyn. Exact figures surrounding her personal wealth are not publicly verified by a major financial authority, so widely circulated net-worth estimates should be treated cautiously.
Overall, Woods’ current position is very different from the role that initially made her famous. She remains connected to celebrity culture, but she is now primarily building businesses and creative projects around her own name.
Conclusion
Jordyn Woods first became widely recognized through modeling, social media, and her close friendship with Kylie Jenner, but her career has expanded significantly since then. Following the intense attention surrounding the 2019 Tristan Thompson controversy, she developed a more independent public identity through fashion, wellness, television, entrepreneurship, and music.
In 2026, Woods is continuing to grow Woods by Jordyn while beginning married life with Karl-Anthony Towns. Her repaired relationship with Kylie Jenner is also notable, but it no longer defines her entire public story. Woods’ career today is increasingly centered on her own businesses, creative work, and long-term personal brand.
Frequently Asked Questions
Why is Jordyn Woods famous?
Jordyn Woods became famous through modeling, social media, her friendship with Kylie Jenner, and appearances on the reality series Life of Kylie. She later built her own fashion and entertainment career.
Are Jordyn Woods and Kylie Jenner friends again?
Yes. After their friendship broke down following the 2019 Tristan Thompson controversy, Woods and Jenner gradually reconnected. Jenner later attended Woods’ 2026 wedding.
Who is Jordyn Woods married to?
Jordyn Woods is married to NBA star Karl-Anthony Towns. The couple married on August 15, 2026, in Malibu after dating since 2020.
What does Jordyn Woods do now?
Woods works primarily as an entrepreneur, model, designer, social-media personality, and recording artist. Her current business projects include her fashion brand, Woods by Jordyn.
